Understanding SEO

New website clients often have never heard of the term SEO (search engine optimization) let alone understand the importance of SEO and why all websites need it. Search engine optimization is nowadays more important than ever and it is necessary for every web master to understand the true meaning of SEO as well as the potential it creates for every …

Social Media Statistics

Social media statistics For context, total worldwide population is approximately 7.3 billion The internet has 3.17 billion users There are 2.3 billion active social media users 91% of retail brands use 2 or more social media channels Internet users have an average of 5.54 social media accounts Social media users have risen by 176 million in the last year 1 …

Business Branding and Social Media

6 Reasons Why Social Media is an Absolute Must for Business Branding Showcase Your Brand  Handling a strong social media presence is an efficient way to build your company’s reputation and showcase your business. By regularly updating your prospects on all the brand and social happenings, they subconsciously start to view your company as an authority. Once you define your …

Instagram – New Features

The benefits of Instagram’s New Features for business accounts Why should you make the transition to a business profile? Here are three reasons: 1. Getting found Before business profiles were rolled out, the only way followers could engage with a business outside of Instagram was to click their website link in their profile. 2. Access to analytics Instagram is one …

Smart Objects

This year, people will spend less time talking about The Internet of Things and Smart Homes and focus on Smart Objects, every-day products that now have a little bit of data-gathering and connectivity built in. These objects will connect to Wi-Fi and Bluetooth — directly to your smartphone through a hub — but will look no different than dumb objects. …

Fresh Content

Your website is a living, breathing entity on the internet. Fresh content and every update you make to your website once it is “live” on the internet plays a part in its interaction with visitors, customers, and the powerful search engines. However, a static website without updates of any kind may be viewed by search engines as a “dead” entity …