The benefits of Instagram’s New Features for business accounts
Why should you make the transition to a business profile? Here are three reasons:
1. Getting found
Before business profiles were rolled out, the only way followers could engage with a business outside of Instagram was to click their website link in their profile.
2. Access to analytics
Instagram is one of the last major social networks to introduce analytics tools. Until now, you could only monitor analytics by using a free or paid third-party tool. The Instagram business analytics tools — which are called Insights — aren’t robust, but they’re a convenient way for you to get a quick look at how your content is working for you.
3. Instagram ads
The Instagram business account makes ad creation easy. Ad creation could only be accessed through Facebook’s advertising tools prior to the business profile rollout.
Now you can promote a post by clicking on it and then selecting Promote.
If you need help getting set up and understanding how it all works contact us today!
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