Social Media Marketing
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Why Use Social Media for Business?
Having a strong social media marketing plan and presence on the web is the key to increasing brand awareness and legitimising it, thereby improving customer service and increasing sales.
Studies have shown that an increasing number of online customers are likely to research your brand on social media channels before they make a purchase from you. They’ll read reviews and feedback from other customers, as well as your own updates, to determine if you are trustworthy. So if you don’t have a social media marketing plan, you are missing out on customers!
Social media also gives you an opportunity to communicate with customers in a whole new way.
Having a business page on social media also gives you an opportunity to drive traffic to your website and increase sales.
Social media marketing and management is more involved than just posting regularly, daily interaction with followers is essential, eg. likes, comments and effective communication. Aesthetically pleasing and engaging content are also vital.
By 2020 nearly 50% of the Australian workforce will be comprised of “The Millenials” Gen Y are totally tech savvy and expect to be able to communicate with your business the way they want to. This means through social media and online channels like You Tube.
If they can’t find you online basically you do not exist.
So it is super important that you maximise your revenue by reaching Gen Y and Gen Z.
We can help manage your social media accounts, or we can provide you with the training to do so.